"If you know the enemy and know yourself, you need not fear the result

of a hundred battles. If you know yourself but not the enemy, for every victory gained

you will also suffer a defeat. If you know neither the enemy nor yourself,

you will succumb in every battle"

 

Sun Tzu

 

 

 

 

Why this book?

 

 

There is an emergent need for a developed understanding of intercultural interactions in today’s dynamic world. To reduce cultural gaps, an enhanced understanding is allthemore necessary. People need upgraded tools to effectively manage international relations and to avoid pitfalls. Globalization is expanding at a tremendous rate and so are international world trade activities. China, being the world’s largest recipient of foreign direct investments, is in the center of attention to large parts of the Western world. One potentially grave pitfall for many Westerners in China is their lack of knowledge on ancient cultural forces and traditions that have affected the Chinese mind for thousands of years, and still does today. Ultimately, to succeed – to manage differences and effectively interact in their relationships with the Chinese – Westerners need to learn the silent language, interpret hidden meanings, and understand the concealed rules of the game.  It is the aim of this book to give readers the tools needed to succeed in China.

 

 

 

 

Key Findings

 

 

In this book you will find cultural lessons and guidelines, primarily derived from powerful stories that illuminate key concepts and techniques. You will also find a top list of managerial implications. Ultimately, you will learn how to become and remain successful in your business relationships with the Chinese. In particular, you will learn:

 

• The rules of the game and how to take advantage of them
• How to understand and respect your Chinese counterpart
• To re-frame your mindset on Chinese business relations and negotiations
• The silent language
• How to use humor to your advantage
• To interpret hidden meanings
• To adapt to the level of trust in the relationship
• To manage critical situations
• To take the relationship to the next level

 

 

AMAZON

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Copyright © 2007 by Antonio Fonduca

All rights reserved