WHY THIS BOOK?


There is an emergent need for a developed understanding of intercultural interactions in today’s dynamic world. To reduce cultural gaps, an enhanced understanding is allthemore necessary. People need upgraded tools to effectively manage international relations and to avoid pitfalls.

Globalization is expanding at a tremendous rate and so are international world trade activities. China, being the world’s largest recipient of foreign direct investments, is in the center of attention to large parts of the Western world.

One potentially grave pitfall for many Westerners in China is their lack of knowledge on ancient cultural forces and traditions that have affected the Chinese mind for thousands of years, and still does today. Ultimately, to succeed – to manage differences and effectively interact in their relationships with the Chinese – Westerners need to learn the silent language, interpret hidden meanings, and understand the concealed rules of the game. It is the aim of this book to give readers the tools needed to succeed in China.